profile
<!DOCTYPE html>
18 years building
products & teams
that scale
I'm Ibrahim Al-Murjan. I build and scale digital platforms and the teams behind them — across 2,500+ locations in North America, Europe, and Asia. Consumer apps, AI-powered clinical tools, enterprise systems. From zero to millions of users, from first hire to 62-person global org.
Innovation Winner
How I work
I started on the ground floor — training hospital teams on software across 18 states, learning every operational pain point firsthand. That shaped how I approach product: start with the real problem, build for the people using it, measure what matters.
Since then I've gone from program leader to Global VP of Product, building a 62-person team across product, design, engineering, and operations. I manage a $110M annual portfolio spanning consumer apps, AI clinical tools, telehealth, and enterprise workflow systems across 2,500+ locations globally. I've shipped products in as little as 6 weeks and scaled them to millions of users.
Graduate of the University of Denver — M.A. in Global Finance & Trade from the Korbel School of International Studies, B.S. in Business Information Technology from Daniels College of Business. Fluent in English and Arabic.
0 → 1 Launches
Multiple products from concept to production — including an AI dictation tool shipped in 6 weeks.
Team Builder
Built product and engineering departments from scratch. Grew a 62-person global org with clear KPIs.
Global Scale
Products deployed across 2,500+ locations in North America, Europe, and Asia serving millions of users.
AI in Production
Shipped AI dictation, triage, and decision-support tools in regulated healthcare — with human-in-the-loop safeguards.
What I've shipped
Consumer Healthcare App
Consumer mobile app for a 1,000+ location veterinary network. Handles check-in, document signing, Text to Pay digital checkout (powering $1B+ in payment collection), and 24/7 care access. Grew to over 2M active users with a 4.8-star rating.
AI Medical Dictation
AI-powered dictation tool that replaced manual medical record writing. Veterinarians dictate, the system transcribes and pushes structured SOAP notes directly into the practice management system. Cut documentation time by 90%, drove a 30% increase in clinical efficiency, and went from concept to production in 6 weeks. Over 1.5M dictations processed in the field — one of the first production AI tools in veterinary medicine.
Telehealth & Live Chat
In-app teletriage chat launched in 2018, expanded to full video and 24/7 access in 2020 as a critical part of the pandemic response. Available to over 1M+ clients across the network. Omnichannel — web and mobile, integrated with medical records and real-time clinical data.
Staff Enablement & Direct Messaging
Mobile staff platform paired with a 2-way SMS system for client communication — launched in 2014, before most healthcare orgs had a direct messaging strategy. Gave clients the instant access they expect while protecting employee personal phone numbers and work-life boundaries. Digitized front-desk workflows, eliminated paper processes, and became the primary engagement channel across the network.
Virtual Waiting Room
Automated queue management system deployed across the ER and Urgent Care hospital network. Clients check in digitally, see real-time wait estimates, and receive status updates — reducing lobby crowding and walk-away rates. Less stress on clients waiting with sick pets, less pressure on front-desk staff managing an unpredictable queue. Drove a 20% revenue lift by keeping clients in the funnel.
Student Concierge
Scheduling, capacity, and placement platform for veterinary externs. Replaced manual hospital-by-hospital coordination with centralized matching. Integrated with Workday and ServiceNow. Built a talent pipeline that converted 80% of placed externs into full-time hires.
18 years of growth
Global VP of Product
Mars Veterinary Health — Hybrid: CA, NY, FL, Europe/Asia
Leading strategy and delivery of a global digital product platform across 2,500+ hospitals and 70,000+ associates in North America, Europe, and Asia. Managing a $110M annual portfolio with a 62-person global team across product, design, engineering, and operations. Driving AI integration across clinical and commercial workflows, cutting administrative workload by 30%. Rebuilt the global product organization, introduced agile delivery, and established cross-regional governance.
Vice President, Digital Product
VCA Inc — Santa Monica, CA
Directed digital transformation for 1,200+ hospitals, improving the care experience for 5 million clients. Built product and engineering departments from the ground up with clear KPIs. Managed $10M+ budgets, grew the product team to meet increasing scale and complexity, and delivered product strategy keynotes to executive leadership.
Senior Director, Digital Innovation
VCA Inc — Hybrid: CA/CO
Created and launched the automated queue system for urgent care, reducing wait stress and improving flow — resulting in a 20% revenue lift. Relaunched digital platforms with an average 50% adoption rate across a non-standardized operational environment.
Director, Digital Innovation
VCA Animal Hospitals — Hybrid: CA/CO
Scaled the client-facing digital experience across 1,000+ hospitals in the US and Canada. Launched the myVCA app and Text to Pay features, powering $1B+ in digital payment collection. Led the digital pandemic response — rolling out video telehealth and live chat across the entire network.
Senior Product Manager
VCA Animal Hospitals — Denver, CO
Directed Scrum teams delivering mobile and web apps used across 800+ hospitals. Defined the roadmap and rollout for flagship tools: myVCA, Retriever+, and Messenger. Developed training programs for 20,000+ employees to support tool adoption across the network.
Product & Training Leader
VCA Animal Hospitals — Traveling North America & Canada
Progressed from Program Leader to Product Manager over 9 years, leading digital transformation, training, and adoption initiatives across a 500-hospital network. Recruited by the COO/Co-Founder to design a management training program that reversed a 30% revenue decline to 3% growth within one year at a pilot hospital. Trained teams across 18 states, onboarding 75+ locations. Pitched and led digital transformation partnerships with startups and vendors, accelerating release cycles from annual to 3-week sprints. Grew product adoption from 3% to 50%+ across the network.
Where I studied
What colleagues say
"Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams."
"I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization."
"An exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success."
"Abe has brought a collaborative, client-centric approach to each engagement. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team."
Let's talk about your next product challenge
Open to new opportunities in global product leadership. Happy to connect.