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Global VP of Product

18 years building
products & teams
that scale

Consumer apps reaching 2M+ users. Proprietary AI tools with 1.5M+ clinical dictations processed. A 62-person global team across product, design, engineering, and operations, shipping across 2,500+ locations in North America, Europe, and Asia.

Ibrahim Al-Murjan
Award
Mars Global
Innovation Winner
18+Years in Product
2M+Consumer App Users
1.5M+AI Dictations Processed
2,500+Locations Worldwide
62Person Global Team
Background

How the work gets done

Good products come from getting close to the problem. Not reading about it in a report or hearing about it secondhand, but sitting with the person doing the work and watching where things break down. That has always been the starting point.

The habit came from years on the ground, in 18 states, training frontline teams on new software and seeing exactly where tools helped and where they fell short. That proximity became a practice: spend time with the people who will use the thing before designing anything, then stay close through every release.

Today that same principle applies at a larger scale. A 62-person global team across product, design, engineering, and operations. A $150M+ annual portfolio. Consumer apps, clinical tools, telehealth platforms, and enterprise workflow systems across 2,500+ locations. Some shipped in as little as 6 weeks. All rooted in understanding the real problem first.

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0 to 1 Builds

Multiple products taken from concept to production. When off-the-shelf solutions don't fit, the answer is to build what does.

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Team Builder

Product and engineering departments built from scratch. 62-person global org with clear KPIs and shared goals.

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Global Scale

Products deployed across 2,500+ locations in North America, Europe, and Asia, reaching millions of end users.

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AI in Production

Custom AI dictation and triage tools shipped in regulated healthcare with human-in-the-loop safeguards.

Product Portfolio

What's been shipped

Consumer Mobile App

Consumer Healthcare App

Consumer mobile app for a 1,000+ location veterinary network. Check-in, document signing, Text to Pay digital checkout (powering $1B+ in payment collection), and 24/7 care access all in one place. Scaled to 2M+ active users with a 4.8-star rating.

2M+Active Users
$1B+Payments Processed
4.8โ˜…App Store Rating
myVCA HomemyVCA ProfilemyVCA FeaturesmyVCA Checkout
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Built 0 to 1Proprietary IP
AI-Powered Internal Tool

AI Medical Dictation

Off-the-shelf transcription tools could not handle the complexity of veterinary medical records, so the team designed and built a custom dictation system from scratch. Clinicians speak, the system transcribes, and structured SOAP notes push directly into the practice management system. Cut documentation time by 90% and improved clinical efficiency by 30%. Went from concept to production in 6 weeks. Over 1.5M dictations processed so far. One of the first production AI tools in veterinary medicine, and it created real IP value for the organization.

1.5M+Dictations Processed
30%Efficiency Gain
6 wksConcept to Launch
Scribe DictationScribe TranscriptionScribe RecordsScribe Dashboard
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Virtual Care Platform

Telehealth & Live Chat

Started as an in-app teletriage chat in 2018. Expanded to full video and 24/7 access in 2020 when the pandemic hit and clients needed remote care fast. Works across web and mobile, pulls real-time data from medical records so clinicians have full context during every session. Available to 1M+ clients across the network.

1M+Clients with Access
24/7Around-the-Clock
4.8โ˜…Client Satisfaction
TelehealthLive ChatChat ViewVideo Call
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Operational Efficiency & Privacy

Staff Enablement & Direct Messaging

Mobile staff platform paired with a 2-way SMS system for client communication. Launched in 2014, before most healthcare organizations had any kind of direct messaging strategy. Gave clients instant access to their care team while keeping employee personal phone numbers private. Replaced paper-based front desk workflows and became the primary engagement channel across the full network.

5M+Client Engagements
75M+Messages Exchanged
10M+Paper Forms Eliminated
Retriever+Retriever+ DocsDashboardSMSSMS ThreadSMS Photos
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Built 0 to 1Proprietary IP
ER & Urgent Care Operations

Virtual Waiting Room

No off-the-shelf queue system could handle the unpredictability of emergency veterinary care. So this was built from scratch. Entirely automated: clients check in digitally, get real-time wait estimates and status updates, and flow through to hospital reception without a phone call or lobby wait. Tens of thousands of phoneless placements and arrivals, designed to make a stressful situation as painless as possible. Deployed across 150+ urgent care and ER clinics. Created proprietary IP for the organization and drove a 20% revenue lift by keeping clients in the funnel.

150+ER/Urgent Care Clinics
20%Revenue Lift
Fully AutomatedPhoneless Check-in
Waiting RoomQueueLive View
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Talent Pipeline & Operations

Student Concierge

Scheduling, capacity, and placement platform for veterinary externs. Replaced the old process of manual hospital-by-hospital coordination with centralized matching. Plugs into Workday and ServiceNow. 80% placement rate across the network, with 45% of placed externs converting to full-time hires after their program.

2,000+Students Placed
80%Placement Rate
45%Hire Conversion
Student PortalSchedulingPlacementDashboard
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Career Journey

18 years of growth

2024 โ€“ Present

Global VP of Product

Mars Veterinary Health, CA / NY / FL / Europe / Asia

Strategy and delivery of a global digital product platform across 2,500+ hospitals and 70,000+ associates. $150M+ annual portfolio. 62-person global team across product, design, engineering, and operations. AI integration across clinical and commercial workflows cut administrative workload by 30%. Rebuilt the global product organization, brought in agile delivery, and set up cross-regional governance.

2021 โ€“ 2024

Vice President, Digital Product

VCA Inc, Santa Monica, CA

Digital transformation across 1,200+ hospitals, touching care for 5 million clients. Built the product and engineering departments from the ground up with clear KPIs. Owned team scaling, budget, and executive-level product strategy.

2021 โ€“ 2022

Senior Director, Digital Innovation

VCA Inc, CA / CO

Built and launched the automated queue system for urgent care. Reduced wait-related stress and improved patient flow, with a 20% revenue lift. Relaunched digital platforms to 50% adoption in a non-standardized operational environment.

2019 โ€“ 2021

Director, Digital Innovation

VCA Animal Hospitals, CA / CO

Scaled the client-facing digital experience across 1,000+ hospitals in the US and Canada. Launched the consumer app and Text to Pay, which powered $1B+ in digital payment collection. Led the digital pandemic response: video telehealth and live chat deployed network-wide.

2018 โ€“ 2019

Senior Product Manager

VCA Animal Hospitals, Denver, CO

Scrum teams delivering mobile and web apps across 800+ hospitals. Roadmap ownership for flagship tools: myVCA, Retriever+, and Messenger. Training programs developed for 20,000+ employees to support adoption.

2009 โ€“ 2018

Product & Training Leader

VCA Animal Hospitals, North America & Canada

Nine-year progression from Program Leader to Product Manager. Recruited by the COO and Co-Founder to design a management training program that reversed a 30% revenue decline to 3% growth at a pilot hospital. Trained teams across 18 states, onboarded 75+ locations. Accelerated release cycles from annual to 3-week sprints. Grew product adoption from 3% to 50%+ network-wide.

Education

Where it started

Master of Arts, Global Finance & Trade
University of Denver, Korbel School of International Studies
Economic Integration ยท International Business ยท Homeland Security
Bachelor of Science, Business Information Technology
University of Denver, Daniels College of Business
International Business
Fluent in English & Arabic Basic French Mars Global Innovation Award
Product Strategy Agile / Scrum Jira Figma Adobe Creative Suite GitHub SQL Amplitude Tableau ServiceNow Workday Keynote / PowerPoint Public Speaking Executive Presentations AI/ML Product Development
On Stage

Speaking & Presenting

Regular speaker at executive leadership meetings, industry events, and internal all-hands. Comfortable on stage or in a boardroom. Topics range from digital transformation in healthcare and building product organizations from the ground up, to AI adoption in regulated settings and scaling consumer products across large multi-site networks.

Speaking Photo 1

Executive Leadership Summit

Product strategy keynote

Speaking Photo 2

Digital Innovation Conference

AI in healthcare delivery

Speaking Photo 3

Internal Town Hall

Product roadmap and vision

References

What colleagues say

"I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization."
BA
Bob Antin
CEO & Founder, VCA
"An exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success."
AF
Aaron Frazier
COO, North America
"Abe is a special leader that leads with both his head and heart. In my years working with him, I've known him to be someone who knew how to advance difficult work forward, while also having those around him feel great about the experience. In short, he is smart, capable, and understands the human element of what it means to be on teams and be a servant leader."
GL
Garrett Lewis
Chief Executive, Vet Services, Greencross Pet Wellness
"Abe has brought a collaborative, client-centric approach to each engagement. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team."
MS
Martha Smith
Chief Client Officer
"Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams."
BL
Brendan Lynch
SVP, Product & Innovation
Contact

Open to the next product challenge

Available for global product leadership opportunities.