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Global VP of Product

Products, teams,
and platforms
that scale

2M+ consumer app users. Proprietary AI tools with 1.5M+ clinical dictations. 62-person global team. 2,500+ locations across three continents. 18 years of building.

Ibrahim Al-Murjan
Award
Mars Global
Innovation Winner
18+Years in Product
2M+Consumer App Users
1.5M+AI Dictations Processed
2,500+Locations Worldwide
62Person Global Team
Background

Getting close to the problem

Products get better when you start with the people using them. Not a deck or a brief, but the actual workflow, the friction, the things that slow someone down at 2pm on a Tuesday.

That habit started early. Training frontline teams on software across 18 states, sitting next to the people who would use the tools every day. It turned into a practice: spend time with end users before designing anything, then stay close through every release.

Today the scope is bigger and the challenges keep changing. New technology spaces move fast, and the pressure to chase trends is constant. The focus stays on what actually drives value: a 62-person global team, $150M+ annual portfolio, consumer apps, clinical AI, telehealth, and enterprise systems across 2,500+ locations. Some shipped in 6 weeks. All built to solve real problems, not follow hype cycles.

0 to 1 Builds

Multiple products from concept to production when off-the-shelf didn't fit.

📐

Team Builder

Product and engineering departments built from scratch. 62-person global org.

Global Scale

Deployed across 2,500+ locations in North America, Europe, and Asia.

AI in Production

Custom dictation and triage tools in regulated healthcare.

Product Portfolio

What's been shipped

Consumer Mobile App

Consumer Healthcare App

Consumer mobile app for a 1,000+ location veterinary network. Check-in, document signing, Text to Pay digital checkout (powering $1B+ in payment collection), and 24/7 care access. 2M+ active users, 4.8-star rating.

2M+Active Users
$1B+Payments Processed
4.8★App Store Rating
myVCAmyVCAmyVCAmyVCA
Built 0 to 1Proprietary IP
AI-Powered Internal Tool

AI Medical Dictation

Off-the-shelf transcription could not handle veterinary medical records, so the team built a custom dictation system from scratch. Clinicians speak, the system transcribes, and structured SOAP notes push into the practice management system. Cut documentation time by 90%, improved efficiency by 30%. Concept to production in 6 weeks. 1.5M+ dictations processed. Created real IP value for the organization.

1.5M+Dictations
30%Efficiency Gain
6 wksConcept to Launch
ScribeScribeScribeScribe
Virtual Care Platform

Telehealth & Live Chat

In-app teletriage chat launched in 2018, expanded to full video and 24/7 access in 2020. Works across web and mobile, pulls real-time data from medical records. Available to 1M+ clients.

1M+Clients
24/7Access
4.8★Satisfaction
TelehealthTelehealthTelehealthTelehealth
Operational Efficiency

Staff Enablement & Direct Messaging

Mobile staff platform paired with 2-way SMS for client communication. Launched in 2014. Gave clients instant access to their care team while keeping employee phone numbers private. Replaced paper workflows across the full network.

5M+Engagements
75M+Messages
10M+Forms Eliminated
StaffSMSSMSSMS
Built 0 to 1Proprietary IP
ER & Urgent Care

Virtual Waiting Room

No off-the-shelf queue system fit emergency veterinary care, so this was built from scratch. Entirely automated: clients check in digitally, get real-time wait estimates, and flow to reception without a phone call. Tens of thousands of phoneless placements. 150+ clinics. Created proprietary IP, drove 20% revenue lift.

150+Clinics
20%Revenue Lift
AutomatedPhoneless
VWRVWRVWRVWR
Talent Pipeline

Student Concierge

Placement platform for veterinary externs. Replaced manual coordination with centralized matching. Integrated with Workday and ServiceNow. 80% placement rate, 45% hire conversion.

2,000+Placed
80%Placement
45%Hire Rate
StudentStudentStudentStudent
Career Journey

18 years of growth

2024 – Present

Global VP of Product

Mars Veterinary Health, CA / NY / FL / Europe / Asia

Global digital product platform across 2,500+ hospitals and 70,000+ associates. $150M+ annual portfolio. 62-person team. AI integration cut admin workload by 30%. Rebuilt the global product org, brought in agile delivery, set up cross-regional governance.

2021 – 2024

Vice President, Digital Product

VCA Inc, Santa Monica, CA

Digital transformation across 1,200+ hospitals, touching care for 5 million clients. Built product and engineering from the ground up. Owned team scaling, budget, and executive strategy.

2021 – 2022

Senior Director, Digital Innovation

VCA Inc, CA / CO

Built the automated queue system for urgent care. 20% revenue lift. Relaunched digital platforms to 50% adoption.

2019 – 2021

Director, Digital Innovation

VCA Animal Hospitals, CA / CO

Scaled the digital experience across 1,000+ hospitals. Launched the consumer app and Text to Pay ($1B+ in payments). Led the pandemic response: telehealth deployed network-wide.

2018 – 2019

Senior Product Manager

VCA Animal Hospitals, Denver, CO

Scrum teams delivering apps across 800+ hospitals. Roadmap ownership for myVCA, Retriever+, and Messenger. Training for 20,000+ employees.

2009 – 2018

Product & Training Leader

VCA Animal Hospitals, North America

Nine years, from Program Leader to Product Manager. Recruited by the COO to design a training program that reversed a 30% revenue decline to 3% growth. Trained teams across 18 states, onboarded 75+ locations. Grew product adoption from 3% to 50%+.

Education

Where it started

Master of Arts, Global Finance & Trade
University of Denver, Korbel School
Economic Integration · International Business · Homeland Security
Bachelor of Science, Business Information Technology
University of Denver, Daniels College of Business
International Business
Fluent in English & ArabicBasic FrenchMars Global Innovation Award
Product StrategyAgile / ScrumJiraFigmaAdobe Creative SuiteGitHubServiceNowWorkdayKeynote / PowerPointPublic SpeakingExecutive PresentationsAI/ML Product Development
On Stage & In the Field

Speaking & Engagements

National Conference Keynote Local team onboarding Product Hackathon Product launch event Core team at VCA Awards A day at the desk University engagement Mars Make the Difference Award Recording session Processing shipments

National conference keynotes to warehouse floor work. Product hackathons, university guest lectures, on-camera interviews, and team onboarding sessions across 18 states.

Product Vision & Roadmap

Internal product presentation session

Featured Partnership

Stripe Sessions Keynote

The embedded payment gateway built for the consumer app was featured at Stripe Sessions, the company's annual kickoff hosted by CEO Patrick Collison. The integration powered Text to Pay and in-app checkout across 1,000+ locations.

See the LinkedIn post →
References

What colleagues say

"I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization."
BA
Bob Antin
CEO & Founder, VCA
"An exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success."
AF
Aaron Frazier
COO, North America
"Abe is a special leader that leads with both his head and heart. In my years working with him, I've known him to be someone who knew how to advance difficult work forward, while also having those around him feel great about the experience. In short, he is smart, capable, and understands the human element of what it means to be on teams and be a servant leader."
GL
Garrett Lewis
Chief Executive, Vet Services, Greencross Pet Wellness
"Abe has brought a collaborative, client-centric approach to each engagement. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team."
MS
Martha Smith
Chief Client Officer
"Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams."
BL
Brendan Lynch
SVP, Product & Innovation
Contact

Open to the next product challenge

Available for global product leadership opportunities.