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Product, Platform & Operations Executive

I build platforms, teams,
and operating models that
move at startup speed and
run at enterprise scale.

Eighteen years turning ambiguity into outcomes. Currently leading global product for a multinational corporation across 2,500+ locations and tens of thousands of associates. Product is one of the tools. Culture is the multiplier.

Ibrahim Al-Murjan
Recognition
Mars Global
Innovation Winner
18+Years in Product
30M+Clients Engaged
$1B+Digital Payments Enabled
3,000+Sites Worldwide
0→1Startup to Enterprise
I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization.
Bob Antin · CEO & Founder, VCA
Leadership

How I lead

01
Operating model design

Match the operating model to the work. Pods for zero-to-one. Cross-functional orgs for scale. P&L discipline on both.

02
Talent density

Hire the bar, then raise it. Build benches deep enough to absorb the next mandate before it arrives.

03
Outcome ownership

Roadmaps anchored to revenue, margin, retention, or operational lift. Reviewed monthly against named owners.

04
Multi-disciplinary leadership

Product, engineering, operations, finance, and the executive committee. Strategy translated into execution at every layer.

An exceptional leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success.
Aaron Frazier · COO, North America
About

Operations to platform leadership, by design

Started in business operations with a program that reversed a 30% revenue decline into growth. Each subsequent role has been the same job at increasing scope — assess the situation, build a fit-for-purpose team, set measurable goals, deliver against them. Operations to product to platform leadership, deliberate progression toward general management.

Built and led the digital platform behind one of North America's largest consumer healthcare networks for fifteen years; carried the platform through Mars's acquisition and into the global organization. Comfortable in regulated industries, multi-site networks, and complex stakeholder environments. Multi-hundred-million-dollar portfolios across consumer, enterprise, AI, and operations. Multi-region teams.

Build & Turnaround

Zero-to-one when nothing exists. Restructure when the organization is stuck.

📐

Team Design

Pods to large cross-functional orgs. Structured for the work at hand.

Global Reach

Operated across North America, Europe, and Asia. Distributed teams of tens of thousands.

Complex Environments

Regulated industries, legacy systems, multi-stakeholder boards.

Highlighted Work

Selected portfolio

Five builds across consumer, enterprise, AI, and operations.

Stripe Sessions OpenerIndustry Partnership
Consumer Mobile & Embedded Payments

Led consumer app and embedded payments across 1,000+ locations

Owned the launch of a consumer mobile app and an embedded payment gateway built in partnership with Stripe across a 1,000+ location network. Drove $1B+ in digital payment collection. Integration featured as the opening session at Stripe Sessions with cofounder Patrick Collison.

2M+Active Users
$1B+Payments Enabled
4.8★App Store
Consumer appConsumer appConsumer app
Industry Partnership

Opening Stripe Sessions with Patrick Collison

Embedded payment integration built with Stripe, scaled across 1,000+ locations, featured as the opening session at Stripe Sessions with cofounder Patrick Collison.

See the LinkedIn post →
Built 0→1Proprietary IP
AI-Powered Documentation

Built a custom AI documentation platform from concept to production in six weeks

Stood up a custom voice-to-record documentation system when off-the-shelf transcription didn't fit. 90% reduction in documentation time, 30% efficiency gain, proprietary IP on the balance sheet. Concept to production in six weeks.

1.5M+Uses
30%Efficiency Gain
6 wksConcept to Launch
AI dictationAI dictationAI dictation
Pandemic Response
Care Delivery & Mobile Workforce

Built virtual care and mobile workforce platforms across the network

Expanded in-app teletriage into full 24/7 video care during the pandemic, retaining access for 2M+ clients. Paired the consumer experience with a mobile staff platform and two-way client SMS — protecting employee phone privacy, replacing paper workflows, and connecting clients to their care teams in real time.

2M+Active Clients
75M+Messages
10M+Forms Eliminated
Care delivery and mobile workforceCare delivery and mobile workforceCare delivery and mobile workforce
Built 0→1Proprietary IP
Urgent Care Operations

Built an automated digital queue for urgent care operations

Shipped a fully automated digital queue from scratch — check-in, real-time wait estimates, reception flow without phone calls. 150+ clinics live. 20% revenue lift. Tens of thousands of phoneless placements. Proprietary IP on the balance sheet.

150+Clinics
20%Revenue Lift
AutomatedPhoneless
Urgent queueUrgent queueUrgent queue
Talent Pipeline

Built a talent pipeline platform integrated with HR and service systems

Centralized matching platform integrated with the org's HR and service systems. Replaced manual coordination at scale. 80% placement rate, 45% conversion to full-time hire.

2,000+Placed
80%Placement
45%Hire Rate
Talent platformTalent platformTalent platform
Abe is a special leader who leads with both his head and his heart. He knows how to advance difficult work forward while making everyone around him feel great about the experience. Smart, capable, and deeply human.
Garrett Lewis · Chief Executive, Vet Services, Greencross Pet Wellness
Speaking & Engagements

Speaking, mentoring, team building

Conference keynotes, mentoring, and team engagement across regions and disciplines.

National conference keynote Product hackathon Core team University engagement Mars Make the Difference Award Recording session

Conference keynotes, product hackathons, university lectures, on-camera interviews, and team onboarding across 18 states.

What fills my cup is working with teams

Getting everyone genuinely excited.

Abe brings a collaborative, client-centric approach to every engagement. His down-to-earth demeanor makes him relatable to stakeholders at every level — and a fun person to have on a team.
Martha Smith · Chief Client Officer
Career

Four chapters

Eighteen years across two ownership periods, one continuous platform build.

2024 → Present

Global.

Global Vice President, Product · Mars Veterinary Health

Promoted to lead global product post-integration into Mars Veterinary Health. 3,000+ network sites, tens of thousands of associates, multi-hundred-million-dollar portfolio across North America, Europe, and Asia. Rebuilt the global product organization, set up cross-regional governance, brought in agile delivery. AI integration cut admin workload by 30%.

2021 – 2024

Platform.

Senior Director → Vice President, Digital Product · VCA

Built the platform organization. Owned digital experience for 5M clients across 1,200+ network sites. Built product and engineering from the ground up — team scaling, budget, executive strategy. Shipped the automated digital queue across urgent care: 20% revenue lift, proprietary IP on the balance sheet.

2018 – 2021

Scale.

Senior Product Manager → Director, Digital Innovation · VCA

Took digital network-wide. Launched the consumer app and embedded payments built in partnership with Stripe across 1,000+ sites — $1B+ in digital payment collection, opened Stripe Sessions with cofounder Patrick Collison. Led the pandemic-era virtual care rollout: in-app teletriage expanded into 24/7 video care across the network in weeks.

2009 – 2018

Foundations.

Program Leader → Senior Product Manager · VCA

Recruited by the COO to design a business operations program that turned a 30% revenue decline into 3% growth. Trained 20,000+ employees across 18 states; onboarded 75+ sites. Built the operating cadence, team patterns, and product foundations the next decade of platform expansion was built on.

Detailed résumé, references, and case studies available on direct introduction. Get in touch →

Education

Education

Master of Arts, Global Finance & Trade
University of Denver, Korbel School
Economic Integration · International Business · Homeland Security
Bachelor of Science, Business Information Technology
University of Denver, Daniels College of Business
International Business
Fluent in English & ArabicBasic FrenchMars North America Make the Difference Award (2019)
P&L OwnershipOperating Model DesignProduct StrategyPlatform StrategyDigital TransformationMulti-site OperationsField OperationsNetwork OperationsTurnaround LeadershipZero-to-One BuildsPost-Merger IntegrationM&A IntegrationAI Product StrategyAI/ML IntegrationEmbedded PaymentsConsumer MobileHealthcare TechnologyRegulated IndustriesTalent DensityOrg DesignOperating CadenceStrategic PartnershipsChange ManagementOperational ExcellenceBoard EngagementExecutive LeadershipGeneral ManagementPublic Speaking
Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the launch of four mobile apps at a rate that would impress even the most aggressive start-up teams.
Brendan Lynch · SVP, Product & Innovation

17 more recommendations on LinkedIn →

Contact

Reach out

Considering CPO, COO, CDO, or GM-level mandates with the right operating thesis. Direct introductions preferred.