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Product, Platform & Operations Executive

I build platforms, teams,
and operating models that
move at startup speed and
run at enterprise scale.

Eighteen years turning ambiguity into outcomes. Currently leading global product for a multinational corporation across 2,500+ locations and tens of thousands of associates. Product is one of the tools. Culture is the multiplier.

Ibrahim Al-Murjan
Recognition
Mars Global
Innovation Winner
18+Years in Product
30M+Clients Engaged
$2B+Digital Payments Enabled
2,500+Locations Impacted
0→1Startup to Enterprise

Most people know Mars for confectionery. Its Petcare division is the world's largest provider of pet health, spanning veterinary hospitals, nutrition, and diagnostics, and one of the fastest-growing corners of consumer health. That's the business I help lead.

Abe brings a collaborative, client-centric approach to every engagement. His down-to-earth demeanor makes him relatable to stakeholders at every level. And a fun person to have on a team.
Martha Smith · Chief Client Officer
Leadership

How I lead

01
Operating model design

Match the operating model to the work. Pods for zero-to-one. Cross-functional orgs for scale. P&L discipline on both.

02
Talent density

Hire the bar, then raise it. Build benches deep enough to absorb the next mandate before it arrives.

03
Outcome ownership

Roadmaps anchored to revenue, margin, retention, or operational lift. Reviewed monthly against named owners.

04
Multi-disciplinary leadership

Product, engineering, operations, finance, and the executive committee. Strategy translated into execution at every layer.

I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization.
Bob Antin · CEO & Founder, VCA
About

From operations to platform

I lead global product for Mars Veterinary Health, working across 2,500+ sites and the teams behind them.

I came up through operations before I moved into product, and I tend to work where the two overlap: turning operational constraints into products, and products into platforms. Before Mars, I spent fifteen years building the digital backbone of one of North America's largest consumer healthcare networks.

Build & Turnaround

Zero-to-one when nothing exists. Restructure when the organization is stuck.

📐

Team Design

Pods to large cross-functional orgs. Structured for the work at hand.

Global Reach

Operated across North America, Europe, and Asia. Distributed teams of tens of thousands.

Complex Environments

Regulated industries, legacy systems, multi-stakeholder boards.

🔗

Cross-Functional Reach

Marketing, growth, finance, legal, executive leadership, and hospital groups.

Strategic Partnerships

Built with industry leaders, from embedded payments with Stripe to platform integrations.

Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the launch of four mobile apps at a rate that would impress even the most aggressive start-up teams.
Brendan Lynch · SVP, Product & Innovation
Highlighted Work

Selected portfolio

Client-facing product, built and scaled across millions.

Stripe Sessions OpenerIndustry Partnership
Consumer Mobile App & Embedded Payments

Launched a consumer app and a network-wide payment solution across 1,000+ networked locations

Two programs, one platform. The consumer app, myVCA, gave clients a direct line to their providers, plus scheduling and live technicians for real-time medical guidance: 5M+ active users and a 4.8★ rating across the app stores. Separately, an integrated payment solution for in-hospital and mobile payments drove $2B+ in digital collection, and opened Stripe Sessions on stage with cofounder Patrick Collison.

5M+Active Users
$2B+Payments Enabled
4.8★App Store
Consumer appConsumer appConsumer app
Industry Partnership

Opening Stripe Sessions with Patrick Collison

Embedded payment integration built with Stripe, scaled across 1,000+ locations, featured as the opening session at Stripe Sessions with cofounder Patrick Collison.

See the LinkedIn post →
Built 0→1Proprietary IP
AI-Powered

Built an AI transcription and ambient-listening tool, concept to production in six weeks

Off-the-shelf transcription didn't fit clinical work, so we built a custom ambient-listening and transcription tool that cut the time clinicians spent writing documentation. Less time on notes, more time on care: higher efficiency and better access to quality medical care. Concept to production in six weeks.

1.5M+Uses
30%Efficiency Gain
6 wksConcept to Launch
AI dictationAI dictationAI dictation
Build vs. Buy
Care Delivery & Mobile Workforce

Built virtual care and mobile workforce platforms across the network

Speed mattered more than perfection. Through targeted integrations and disciplined build-versus-buy calls, we brought virtual care to market fast: in-app triage into full 24/7 video. The bigger play was real-time engagement, connecting 5M+ clients to their hospitals wherever they were, while protecting their privacy and how they chose to reach us. Moving off paper eliminated 10M+ forms along the way, roughly 1,200 trees' worth.

5M+Active Clients
75M+Communications
~1,200Trees Saved
Care delivery and mobile workforceCare delivery and mobile workforceCare delivery and mobile workforce
Speaking & Engagements

Speaking, mentoring, team building

Conference keynotes, mentoring, and team engagement across regions and disciplines.

National conference keynote Product hackathon Core team University engagement Mars Make the Difference Award Recording session

Conference keynotes, product hackathons, university lectures, on-camera interviews, and team onboarding across 18 states.

What fills my cup is working with teams

Getting everyone genuinely excited.

Operations & Platform

Built to run at scale

Operational platforms that move the business.

Built 0→1Proprietary IP
Urgent Care Operations

Built an integrated digital queue for urgent care

Non-integrated systems rarely give you what you need, so we built ours directly into the practice management system: a seamless experience for associates, with real-time availability and wait times accurate to within 95%. Fully automated, with a 30% revenue lift and client satisfaction north of 80 NPS.

30%Revenue Lift
95%Wait-Time Accuracy
80+Client NPS
Urgent care queueUrgent care queueUrgent care queue
Talent Pipeline

Built a talent pipeline platform integrated with HR and service systems

A centralized pipeline integrated with HR and service systems, replacing manual coordination at scale. 5,000+ candidates managed, 80% placed, 45% converted to full-time hires.

5,000+Managed
80%Placed
45%Hired
Talent platformTalent platformTalent platform
An exceptional leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success.
Aaron Frazier · COO, North America
Career

Eighteen years, in chapters

2024 → Present

Global.

Global Vice President, Digital Product · Mars Veterinary Health

Promoted to lead global product post-integration into Mars Veterinary Health. 2,500+ network sites, tens of thousands of associates, multi-hundred-million-dollar portfolio across North America, Europe, and Asia. Rebuilt the global product organization, set up cross-regional governance, brought in agile delivery. AI integration cut admin workload by 30%.

2021 – 2024

Platform.

Senior Director → Vice President, Digital Product · VCA

Built the platform organization. Owned digital experience for 5M clients across 1,200+ network sites. Built product and engineering from the ground up: team scaling, budget, executive strategy. Shipped the automated digital queue across urgent care: 20% revenue lift, proprietary IP on the balance sheet.

2018 – 2021

Scale.

Senior Product Manager → Director, Digital Innovation · VCA

Took digital network-wide. Launched the consumer app and embedded payments built in partnership with Stripe across 1,000+ sites. $2B+ in digital payment collection. Opened Stripe Sessions with cofounder Patrick Collison. Led the pandemic-era virtual care rollout: in-app teletriage expanded into 24/7 video care across the network in weeks.

2009 – 2018

Foundations.

Program Leader → Senior Product Manager · VCA

Recruited by the COO to design a business operations program that turned a 30% revenue decline into 3% growth. Trained 20,000+ employees across 18 states; onboarded 75+ sites. Built the operating cadence, team patterns, and product foundations the next decade of platform expansion was built on.

Detailed résumé, references, and case studies available on direct introduction. Get in touch →

Education

Education

Master of Arts, Global Finance & Trade
University of Denver, Korbel School
Economic Integration · International Business · Homeland Security
Bachelor of Science, Business Information Technology
University of Denver, Daniels College of Business
International Business
Fluent in English & ArabicBasic FrenchMars North America Make the Difference Award (2019)
P&L OwnershipOperating Model DesignProduct & Platform StrategyDigital TransformationMulti-Site OperationsTurnaround & Zero-to-OneM&A IntegrationAI Product StrategyEmbedded PaymentsOrg Design & TalentStrategic PartnershipsGeneral Management
Abe is a special leader who leads with both his head and his heart. He knows how to advance difficult work forward while making everyone around him feel great about the experience. Smart, capable, and deeply human.
Garrett Lewis · Chief Executive, Vet Services, Greencross Pet Wellness

17 more recommendations on LinkedIn →

Contact

Reach out

Open to senior leadership mandates where product, operations, and platform meet, and to the conversations that don't fit neatly into a title yet. Direct introductions preferred.