profile
18 years shipping
products that scale
I'm Ibrahim Al-Murjan. I build and scale digital platforms across complex, multi-site ecosystems — consumer apps, AI tools, enterprise workflow systems. Products from zero to millions of users, teams from the ground up.
Innovation Winner
How I work
I started on the ground floor — training hospital teams on software, learning every operational pain point firsthand. That shaped how I approach product: start with the real problem, build for the people using it, measure what matters.
Since then I've led product teams responsible for consumer apps, AI clinical tools, telehealth platforms, and enterprise workflow systems across a network of 1,000+ locations. I've shipped products in as little as 6 weeks and scaled them to millions of users.
0 → 1 Launches
Multiple products from concept to production — including one shipped in 6 weeks.
Team Building
Built cross-functional product teams across engineering, design, and operations.
Scale
Products deployed across 1,000+ locations serving millions of end users.
AI & Innovation
Shipped production AI tools — dictation, triage, clinical automation — in regulated healthcare.
What I've shipped
Consumer Healthcare App
Consumer mobile app for a 1,000+ location veterinary network. Handles check-in, document signing, digital checkout, and 24/7 care access. Grew to over 1M active users with a 4.8-star rating.
AI Medical Dictation
AI-powered dictation tool that cut manual medical record writing by 90%. Doctors dictate, the system transcribes and pushes structured notes into the practice management system. Concept to production in 6 weeks.
Telehealth & Live Chat
In-app teletriage chat launched in 2018, expanded to full video and 24/7 access in 2020. Omnichannel — web and mobile, integrated with medical records, real-time clinical data.
Staff Enablement & Direct Messaging
Mobile staff platform paired with a 2-way SMS system for client communication. Texting product launched in 2014. Digitized front-desk workflows, eliminated paper processes, and created a direct engagement channel across the full network.
Virtual Waiting Room
First-of-its-kind fully integrated digital front door with real-time wait times and automated queue management. Reduced lobby crowding, freed up staff, and delivered a stress-free client experience.
Student Concierge
Scheduling, capacity, and placement platform for veterinary externs. Replaced manual hospital-by-hospital coordination with centralized matching. Integrated with Workday and ServiceNow.
Where I've been
Senior Director, Digital Products & Innovation
VCA Animal Hospitals (Mars Petcare)
Own product vision and delivery for consumer and enterprise digital products across 1,000+ veterinary hospitals. Portfolio includes AI medical documentation, telehealth, a consumer app (1M+ users), staff workflow tools, and direct client messaging. Mars "Make the Difference" Global Innovation Award winner.
Product Manager → Senior Product Manager
VCA Animal Hospitals
Grew from mobile PM to owning the digital product portfolio. Launched the first 2-way SMS platform for veterinary client engagement (2014), built the consumer app, and developed the virtual waiting room product that deployed network-wide.
Software Training & Implementation
VCA Animal Hospitals
Trained hospital teams on practice management software across the network. Learned the operational workflow and pain points firsthand — context that informed every product decision since.
What colleagues say
"Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams."
"I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization."
"An exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success."
"Abe has brought a collaborative, client-centric approach to each engagement. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team."
Let's talk about your next product challenge
Open to new opportunities in digital product leadership. Happy to connect.