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Global VP of Product

Products, teams,
and platforms
that scale

From building a business operations program that got me through the door, to scaling consumer apps, AI tools, and enterprise platforms across 2,500+ locations. Operations streamlined by an average of 30%, growth driven by 25%, and every product shipped with a clear return on investment.

Ibrahim Al-Murjan
Award
Mars Global
Innovation Winner
18+Years in Product
2M+Consumer App Users
1.5M+AI Dictations Processed
2,500+Locations Worldwide
4–200+Team Scale Range
Background

How the work gets done

Got through the door by building a business operations program that streamlined workflows and turned a 30% revenue decline into 3% growth. That first engagement led to the next, and the one after that — each move earned by hitting KPIs, learning from mentors who set a high bar, and delivering measurable ROI that opened new doors.

That pattern scaled. From 4-person product pods to enterprise programs with 200+ contractors, the work has always been about reading the situation, building the right team for it, and shipping something that moves the number. Consumer apps, AI tools, operational platforms, payment systems — across industries and continents. Whether it's standing something up from zero or walking into a complex situation and finding a way through, the approach is the same.

0 to 1 Builds

Multiple products from concept to production when off-the-shelf didn't fit.

📐

Team Design

From 4-person pods to 200+ contractor teams — sized and structured for the problem at hand.

Global Scale

Deployed across 2,500+ locations in North America, Europe, and Asia.

Complex Environments

Regulated industries, legacy systems, multi-stakeholder orgs. Built to navigate ambiguity.

Product Portfolio

What's been shipped

Stripe PartnershipStripe Sessions Opener
Consumer Mobile App & Embedded Payments

Consumer Healthcare App & Text to Pay

Consumer mobile app for a 1,000+ location veterinary network. Check-in, document signing, 24/7 care access, and an embedded payment gateway built in partnership with Stripe. Text to Pay powered $1B+ in digital payment collection across the network. The integration opened Stripe Sessions, the company's annual kickoff alongside cofounder Patrick Collison.

2M+Active Users
$1B+Payments via Stripe
4.8★App Store Rating
myVCAmyVCAmyVCAmyVCA
Industry Partnership

Stripe Sessions Opener with Cofounder Patrick Collison

The embedded payment gateway opened Stripe Sessions alongside cofounder Patrick Collison. A real-world partnership with an industry leader to solve problems at scale and make experiences better for millions of people.

See the LinkedIn post →
Virtual Care Platform

Telehealth & Live Chat

In-app teletriage chat launched in 2018, expanded to full video and 24/7 access in 2020. Works across web and mobile, pulls real-time data from medical records. Available to 1M+ clients.

1M+Clients
24/7Access
4.8★Satisfaction
TelehealthTelehealthTelehealthTelehealth
Built 0 to 1Proprietary IP
AI-Powered Internal Tool

AI Medical Dictation

Off-the-shelf transcription could not handle veterinary medical records, so the team built a custom dictation system from scratch. Clinicians speak, the system transcribes, and structured SOAP notes push into the practice management system. Cut documentation time by 90%, improved efficiency by 30%. Concept to production in 6 weeks. 1.5M+ dictations processed. Created real IP value for the organization.

1.5M+Dictations
30%Efficiency Gain
6 wksConcept to Launch
ScribeScribeScribeScribe
Operational Efficiency

Staff Enablement & Direct Messaging

Mobile staff platform paired with 2-way SMS for client communication. Launched in 2014. Gave clients instant access to their care team while keeping employee phone numbers private. Replaced paper workflows across the full network.

5M+Engagements
75M+Messages
10M+Forms Eliminated
StaffSMSSMSSMS
Built 0 to 1Proprietary IP
ER & Urgent Care

Virtual Waiting Room

No off-the-shelf queue system fit emergency veterinary care, so this was built from scratch. Entirely automated: clients check in digitally, get real-time wait estimates, and flow to reception without a phone call. Tens of thousands of phoneless placements. 150+ clinics. Created proprietary IP, drove 20% revenue lift.

150+Clinics
20%Revenue Lift
AutomatedPhoneless
VWRVWRVWRVWR
Talent Pipeline

Student Concierge

Placement platform for veterinary externs. Replaced manual coordination with centralized matching. Integrated with Workday and ServiceNow. 80% placement rate, 45% hire conversion.

2,000+Placed
80%Placement
45%Hire Rate
StudentStudentStudentStudent
On Stage & In the Field

Speaking & Engagements

National Conference Keynote Product Hackathon Core team at VCA Awards University engagement Mars Make the Difference Award Recording session

Conference keynotes, product hackathons, university guest lectures, on-camera interviews, and team onboarding sessions across 18 states.

The Best Part of the Job 🎉

Roadmaps and strategy are great, but this is what actually fills the cup — getting on stage with the associate leaders who make everything run, celebrating their wins, and making sure they know it. From accountability to celebration, the culture is the product. Build great things with great people, have fun doing it, and never let anyone forget their work matters.

Career Journey

Professional career path

2024 – Present

Global VP of Product

Mars Veterinary Health, CA / NY / FL / Europe / Asia

Global digital product platform across 2,500+ hospitals and 70,000+ associates. $150M+ annual portfolio. Teams ranging from focused product pods to a 200+ person cross-functional org including contractors. AI integration cut admin workload by 30%. Rebuilt the global product org, brought in agile delivery, set up cross-regional governance.

2021 – 2024

Vice President, Digital Product

VCA Inc, Santa Monica, CA

Digital transformation across 1,200+ hospitals, touching care for 5 million clients. Built product and engineering from the ground up. Owned team scaling, budget, and executive strategy.

2021 – 2022

Senior Director, Digital Innovation

VCA Inc, CA / CO

Built the automated queue system for urgent care. 20% revenue lift. Relaunched digital platforms to 50% adoption.

2019 – 2021

Director, Digital Innovation

VCA Animal Hospitals, CA / CO

Scaled the digital experience across 1,000+ hospitals. Launched the consumer app and Text to Pay ($1B+ in payments). Led the pandemic response: telehealth deployed network-wide.

2018 – 2019

Senior Product Manager

VCA Animal Hospitals, Denver, CO

Scrum teams delivering apps across 800+ hospitals. Roadmap ownership for myVCA, Retriever+, and Messenger. Training for 20,000+ employees.

2009 – 2018

Product & Training Leader

VCA Animal Hospitals, North America

Nine years, from Program Leader to Product Manager. Recruited by the COO to design a training program that reversed a 30% revenue decline to 3% growth. Trained teams across 18 states, onboarded 75+ locations. Grew product adoption from 3% to 50%+.

Education

Where it started

Master of Arts, Global Finance & Trade
University of Denver, Korbel School
Economic Integration · International Business · Homeland Security
Bachelor of Science, Business Information Technology
University of Denver, Daniels College of Business
International Business
Fluent in English & ArabicBasic FrenchMars Global Innovation Award
Product StrategyAgile / ScrumJiraFigmaAdobe Creative SuiteGitHubServiceNowWorkdayKeynote / PowerPointPublic SpeakingExecutive PresentationsAI/ML Product Development
References

What colleagues say

"I am proud of the profound impact Abe has had on VCA and me. He has such a passion and dedication towards anything he does. Anyone would be lucky to have him as part of their organization."
BA
Bob Antin
CEO & Founder, VCA
"An exceptional IT product leader who truly stands out for his innovative thinking, strategic vision, and unwavering passion. Abe approaches every challenge with a big-picture mindset, ensuring solutions position the business for future success."
AF
Aaron Frazier
COO, North America
"Abe is a special leader that leads with both his head and heart. In my years working with him, I've known him to be someone who knew how to advance difficult work forward, while also having those around him feel great about the experience. In short, he is smart, capable, and understands the human element of what it means to be on teams and be a servant leader."
GL
Garrett Lewis
Chief Executive, Vet Services, Greencross Pet Wellness
"Abe has brought a collaborative, client-centric approach to each engagement. His down-to-earth, approachable demeanor makes him relatable to stakeholders at a variety of levels, and a fun person to have on a team."
MS
Martha Smith
Chief Client Officer
"Abe has the ability to cut through the noise, make the right trade-offs, and deliver maximum value. He led the product development and launch of 4 mobile apps at a rate that would impress even the most aggressive start-up teams."
BL
Brendan Lynch
SVP, Product & Innovation
Contact

Open to the next product challenge

Available for global product leadership opportunities.